2021
Rasaprints is an online store selling digital printable art. The visual system utilizes the abstract shapes and geometric patterns that make up the art pieces. The overall aesthetic traces back to the artist’s arabian roots. This was part of the inspiration behind the brand and its identity.
All free-standing & unframed mockups have been rendered using Blender.
Framed Mockups by October November
The logo unit is composed of “RASA” using a bold serif paired with a handwritten “prints”. The 3-diamonds element, inspired by the Arabic alphabet, hints at the letter “SH” which forms when paired with the letter S; thus creating an abstract RASHA.
Social Media was a crucial part of marketing the identity of this brand. The brand application, from aesthetic to the copy, had to convey a bold, young, and fun tone.
